Chapter 6
Select the choice which best completes the statement, or answers the question, by clicking on the corresponding letter.
When an organization expects a large response to their newspaper advertisement, they would most likely use which of the following response techniques?
- Calling
- Send a resume directly to the company
- Respond in person
- Send a resume to a blind box
An organization that does not want its name in public, or fears that people won't apply if they knew the name of the company, would probably:
- use a blind box ad
- advertise on the radio
- use point of purchase recruiting
- recruit at colleges and universities
When applicants respond to a newspaper advertisement by calling, they should:
- practice their first few sentences
- be prepared for a short interview
- have a resume handy
- all three of these would be great advice
Research associated with writing recruitment ads has found that ads displaying the company emblem and using creative illustrations attracted:
- the greatest number of applicants
- the highest quality of applicants
- the lowest quality of applicants
- the fewest number of applicants
Research associated with writing recruitment ads has found that ads that included the salary range and a company phone number attracted:
- the greatest number of applicants
- the highest quality of applicants
- the lowest quality of applicants
- the fewest number of applicants